Include Meta tag and Page title inputs in the admin tool
Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) A good trick is to dig into your Google Analytics to see the top visited pages on your site. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals.
Determining Searcher Intent and Delivering Relevant, Fresh Content
Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links
For Quick page load time, remove everything that slows down your website
Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Local search success can be achieved by SEO. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.
Natural building blocks for your site
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information." Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking.
Avoidance of unnecessary subdomains
By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.
Getting clicks on your title is just half of the equation
Use Fetch as Google to test whether Google can crawl and index important pages within your site. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic.