Organic traffic is free, which is why it is best if you focus on attaining it for your web page. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings.
Keyword Research — Avoid at Your Peril
Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site.
SEO states the requirements. Content marketing fulfills them
Expect increased conversions, particularly those from visitors who arrived via organic search. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. How do site changes effect SEO? Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in the same niche as the website, their audience are more likely to enjoy your content and start following you too.
Double check your URLs
According to Gaz Hall, a UK SEO Consultant : "Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too." Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.
SEO is cheaper than PPC
Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great product we will create a giant river. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works.
Avoid SEO Attacks
The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.