Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. In addition to the actual text on your web
pages, search engines also examine their structure,
the use of keywords in your URLs, the formatting of
the page (such as the use of bold font), and which
keywords appear in the title and in the body of the
text. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence.
Getting Started with Keyword Research
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query.
Increase Organic Traffic
Use description meta tags to
provide both search engines
and users with a summary of
what your page is about!
As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Are you looking for SEO Advice? On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL.
Post Interesting Stuff Not Limited to Your Products/Services Only
According to SEO Consultant, Gaz Hall: "Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea." Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy.
SEO is not about stuffing a paragraph full of links and keywords
In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. First, stop assuming SEO is dead because the rules changed. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly.
Changing Your Perspective
If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate.