Excellent customer support is a must

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. It has long been understood that Google’s ranking algorithm is complex (by design). Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer.

Use a shallow depth navigation structure

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile.

On the web, our audience is global

Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. You can read an offsite SEO beginners guide here. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

Add a Click to Tweet button to pull quotes and other “tweetables” on a web page

Gaz Hall, from SEO Hull, had the following to say: "As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. " It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up! SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

Identify content opportunities

Search engines are invested in providing users a great mobile experience. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page.

LSI helps search engines provide more relevant results

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.